Wednesday 15 December 2010

Fred Perry

Fred Perry was born in Stockport, Cheshire. He was an English tennis and table tennis player and three-time Wimbledon champion. Perry is the last British male player to win any of tennis's grand slam events, and one of only six men in history to have won all four grand slam events. Fred Perry’s impressive success in sports leaves us wondering how this man has a Fred Perry clothing brand. Tibby Wegner, an Austrian footballer that had invented an anti-perspirant device, worn around the wrist and approached Perry in the late 1940’s. Perry made a few changes and invented the sweatband. A sports shirt, which was to be made from white knitted cotton pique with short sleeves and buttons down the front, was Wegner's next idea.
Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The white polo shirt was the shirt of choice for diverse groups of teenagers throughout the 1960s and 70s, ranging from the skinheads to the Northern Soul scene. Therefore Perry’s career in clothing began to establish itself in the fashion industry as a new uptake in fashion had begun. The brand is best known for its laurel logo, which appears on the left breast of the tennis shirts. Instead of merely ironed on (as was the case with the crocodile logo of the competing Lacoste brand) The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt.
Recently the Fred Perry clothing brand has regained popularity now that British tennis star and current World Number 3 Andy Murray has it as his clothing sponsor. A Japanese corporation owns the Fred Perry brand. Fred Perry’s clothing style is somewhat stylish and sporty as the symbol represents a cool, swank culture within sports and gives certain poise to its representative the sports champion Fred Perry himself. Psyche offers a range from coats to dresses In as Fred Perry’s clothing range, but as this years winter approaches we see a lot more of coats and jackets make their stance.

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