Hugo Boss

Hugo boss

Hugo’s ravishing collections include Hugo Boss Accessories, Hugo Boss Black, Hugo Boss Bodywear, Hugo Boss Footwear, Hugo Boss Kids Hugo Boss Orange and Hugo By Hugo Boss, some of which are available at Psyche. Hugo Boss first started a clothing company in 1923 in Metzingen, where it is still based, a small town south of Stuttgart, Germany. However in 1930 due to the economic climate in Germany Boss was forced into bankruptcy. Undeterred, Hugo set up a new business and in 1931 became a member of the Nazi party. With the rise of Adolf Hitler in 1933, Boss's business also began to prosper, as he became the official supplier of uniforms to the SA and SS guards.

After his death in 1948, the company remained in darkness until 1953 when Hugo Boss clothing company released its first men's suit, with the demand for SS uniforms gone, the business turned its hand to making suits. The timing was perfect, as the male fashion industry was just establishing itself and through the 60's and 70's Boss suits became the benchmark for quality, fashionable menswear. Hugo Boss is well known for his smart and sophisticated suits as The Hugo Boss brand has a curious history of origin. Its founder, Hugo Boss, made overalls as well as civil and military uniform in 20-s. Like anyone else during the Second World War, he lived in need and had to create Nazi uniform to survive. Only in 1954 he designed a suit that brought glory to his name after his death.

Hugo Boos is back as we see Hugo Boss’s new spring collection 2010 hit the catwalks. The suits look amazing and the modish strappy sandels take the outfits up a notch. His uptake on this new collection is somewhat calm and cool with breezy blues and wintry whites also with splashes of ravishing reds, blacks and gold. His collection can be described as chic, simple but not safe. Creative Director Bruno is inspired by the work of German artist Wolfgang Uhlig. Moved by Uhlig’s work with the contrasting natures of architecture and the natural, Pieters sought to explore this in Hugo’s spring collection.